Service Station Boosts Loyalty with Promotional Coins
Purr-Fect Auto Services, a gas/service station, is based in an area of Massachusetts with lots of competition for both sides of the business. However, owner Richard Cardano has found that he can keep his customers coming back with great service by giving them a token of his appreciation.
For every $100 that a customer spends in the service bay, they receive a logoed coin worth a 50-cent-per-gallon discount on their next fill-up at the gas station. Roughly seven customers each week receive two to four coins. "It's not unusual for me to pass out 10 or more coins to a single customer," says Cardano.
Customers like the idea – and the savings – as they continue to return for their regular fill-ups. "It gives them a reason to come here rather than a station down the street where gas might be five cents a gallon cheaper," says Cardano. Customers using the coins often fill their tanks – roughly a $40 gas purchase – rather than merely topping off.
Cardano worked with his distributor partner for the best promo item. "After a few exchanges of design ideas, we found the coin design that would work best – and has worked best – for our business," says Cardano, who purchased 1,000 coins. "When we started the program, we got a couple hundred coins out of the box and started giving them to customers," he says. "Since then, the customers – and the coins – keep coming back, so we have not had to get any more from the box in the office."
Those in the auto-service industry, gas stations, quick lubes, car washes, convenience stores and other related venues would benefit by extending a "token of appreciation" to customers – and a reason for them to return in the future. Contact your distributor partner for great ideas and the perfect products to promote your business.